We’ve all heard the stories of deals being done based on ideas sketched on a napkin, or a chance meeting that leads to a million dollar round of funding. They make for great entrepreneurial campfire stories, but the reality is that such deals maybe make up 1% of the funded deals which would be 1% of 1% of pitched deals (probably worse odds than this).
Moreover, if you look who was involved in the deals, it usually involves seasoned entrepreneurs, industry insiders and an already warm introduction or existing relationship.
So if you think of yourself as the 1% of the 1% you don’t need this deck. For the rest of you, what this Investor Deck template provides is a simple yet comprehensive way to organize the necessary information to have an intelligent conversation with a prospective investor. Here on Long Island most intro meetings go down at a diner which usually buys you an hour, but in NYC you have 15 to 30 mins and you can’t afford to blabber for 20 mins on one point.
Whether you plan to pitch at formal capital forums, with individual investors or your first friends and family round, everything you need to cover to make a solid first impression is included…
- Cover Page
- Business Model
- Building Market Share
- Strategic Relationships
- Barriers to Entry
- Use of Proceeds
Don’t think I skimped out and just provided a bunch of slides with titles either. Each slide is broken down into key items that should be covered on each slide.
Some of you may find this template constrained and others liberating. Regardless, this format forces you to cover your ass on the basics. Also keep in mind in the less formal settings where you are presenting to one group or an individual they will most likely want to skip around to focus on their concerns. You may never hit every slide, infact you may spend an entire meeting on just one issue. Almost every issue they can come up with is related to one of these slides, so at the very least you’ll have some information to work with.
I will be going in-depth on each slide on later posts, but the last point I’d like to make is that if you can’t fill out all the slides with sound reasoning, you are not ready to solicit investors. Now I’m not saying every aspect of your business has to be 100% perfect, but if you don’t have the answers to get past the 1st meeting you will not get to the second meeting and raising capital takes lots of meetings.
So if you’re struggling to organize your pitch or you know someone who could use some help download the deck.
Like any template, there is always room for improvement. Drop a line with any comments or questions.